List of products by brand Vans

VANS Shoe company was founded in 1966 by Paul Van Doren, James Van Doren and three other partners, all passionate about board sports.

Since its creation, the Vans brand has generated unprecedented enthusiasm among a growing community of skaters. Vans shoes become the symbol of a generation, their models no longer proliferate only in skate parks, but also in the streets, high schools and colleges.

Vans creates simple shoe models with endless combinations of patterns and colors. The concept is also simple: durable, quite elegant and comfortable sports shoes.

Know more about Vans history

HISTORY OF VANS

Brothers Paul and Jim Van Doren opened the "Van Doren Rubber Company" on March 16, 1966 in Anaheim, California. The company was unique at the time because it manufactured and sold its products in-house. In the early 70's, the brand became more and more influential in Southern California. Skateboarders made it their flagship shoe brand thanks to the innovative process of their soles offering a better grip at grip and a unique robustness.

1976 saw the arrival of the VANS Era model, designed by Tony Alva and Stacy Peralta. It came in a multitude of color combinations and was quickly adopted by a whole generation of skateboarders.

In 1977, the design of the VANS Old Skool model, which is distinguished by its legendary "Sidestripe" side stripe, as well as the VANS Slip-on model, the brand's first laceless model, made a dramatic arrival in Southern California before upsetting a whole generation of future skateboarders skater internationally in 1982 , thanks in particular to the film "Fast Times at Ridgemont High", in which Sean Penn is seen wearing this model.

A year later, the second model with the iconic Sidestripe arrived. The "Sk8-Hi" was specially designed for better ankle protection and a more functional look that will immediately appeal to skateboarders.

Despite a dark period between 1984 and 1987 where the company found itself on the verge of bankruptcy due to the depletion of its resources, Vans finally managed to repay its debt of 12 million dollars. In 1997, building on their exponential success in Skate and BMX, the company decided to expand the brand into new extreme sports. TheVans Triple Crown Series events will attract a new audience of rider from Surfing, Wakeboarding, Snowboarding and Motocross.

Becoming more and more selective with its official retailers, it was necessary to wait until June 2019 so that the OUTSIDE store in Aix-en-Provence can offer you the flagship models of the brand Vans, as well as their collection "Pro Skate".

VANS PRO SKATE range

The "Pro Skate" range is equipped with a polyurethane-based UltraCush HD lining, for a board feel as close as possible to your skate, while offering optimal shock absorption. DURACAP rubber reinforcements on the most wear-prone areas provide unparalleled durability.

Better soles and upper reinforcements for increased skateboarding comfort and durability!

Most VANS shoes available at OUTSIDE are part of the Pro line Skate. Contact us if you want to know more.

Learn more about the history of the brand Vans.

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